• NICHE MANUFACTURING
• BUSINESS SERVICES
• BRANDED CONSUMER PRODUCTS
• VALUE ADDED DISTRIBUTION
• IMPORT / EXPORT
• CLEAN OR INNOVATIVE TECHNOLOGIES
AND ALTERNATIVE ENERGY
• RECYCLING, WATER & OTHER
DIAMOND EQUITY PARTNERS
261 Old York Road
Jenkintown, PA 19046
Salvatore A. Grasso, CPA, Chief Financial Officer, has over thirty years of progressive business operations and private equity investment experience including twenty years as a private equity investor. Mr. Grasso has responsibility for sourcing and structuring acquisition and financial oversight of the portfolio companies. Mr. Grasso develops operating budgets and plans of action to enhance company performance and correct deficiencies. This includes due diligence and the financing of all acquisitions. In addition, he negotiates significant vendor contracts on behalf of portfolio companies and oversees financial reporting to investors.
From September 2005 until he joined Diamond in January of 2011, Mr. Grasso was a member of the senior management team of a division of the University of Pennsylvania where he was a key member of the successful turnaround of the division of Penn that oversees an intellectual property portfolio of over 5,000 inventions, thousands of issued patents and over one thousand intellectual property licensing agreements. From March 1987 through August 2005 Mr. Grasso was Managing Director, Chief Financial Officer and a general partner in multiple private equity funds in the Bachow Group. At Bachow Mr. Grasso led the due diligence, acquisition, operation and successful exit of multiple portfolio companies across diverse industries. He was actively involved in raising over $700 million of private equity capital as well as sourcing and successfully closing over $125 million of acquisition and expansion debt financing. In addition, Mr. Grasso successfully negotiated the sale of various portfolio companies generating combined sale proceeds of well over $250 million.
Tracey Fruh, Associate, is responsible for deal sourcing and management of deal flow. Ms. Fruh obtained her MBA in 2010 from LeBow College of Business, where she concentrated in Investment Management and Marketing and graduated Summa Cum Laude. Tracey received a Bachelor of Science degree in Business Administration with concentrations in Entrepreneurship and Legal Studies from Drexel University
Tracey frequently works directly wtih management of Diamond's portfolio companies, most recently serving as the interim marketing manager for an e-commerce company. In this role Tracey was responsible for managing all aspects of the marketing department including search engine optimization, search engine marketing, social media, direct-to-consumer email programs, and website design and user experience. In addition to these day-to-day responsibilities, Tracey was resposible for directing the marketing strategy for twelve e-commerce stores and three branded websites.
Tracey's prior work experience includes Fannie Mae's National Consulting Group and Von Braun & Schreiber Private Equity Partners. At Fannie Mae Tracey was part of a team that consulted with banks on the composition and security of their single family mortgage portfolios as well as their internal costs, productivity and efficiency. At Von Braun & Schreiber, a private equity fund of funds based in Munich, Germany, Tracey was primarily responsible for evaluation and due diligence of newly raised United States venture capital funds.
James Thalheimer, Vice President of Finance, is responsible for financial modeling of potential acquisitions, managing all aspects of reporting as well as handling key aspects of acquisition due diligence.
Mr. Thalheimer's twenty-five years of experience in private equity, includes Senior Investment Analyst at the CMS Investment Resources, Inc. where he was a member of the team that assembled its 50+ transaction/$400 million investment portfolio; companies where he created significant financial plans and investment strategies for high net worth individuals. Mr. Thalheimer later joined the Bachow Group where he played an integral role in the evaluation and execution of numerous acquisitions and roll ups across multiple industries. He was part of the team that raised and invested over $700 million of private equity capital.
Mr. Thalheimer received a Masters degree in business administration from The Wharton School with a dual degree in Real Estate and Finance. He received a Bachelor of Science degree in applied mathematics and economics from Brown University.